Social Media analytics (SoMeLytics): Google Analytics, Facebook and Twitter

In this example I want to show you how one of my favourite software quickly translates raw website traffic data and Facebook data to a visual presentation. Purpose of this visualisation is to demonstrate how Tableau can connect to data on Facebook, Google Analytics and Twitter.

Facebook posts and likes current year and last year

Google Analytics viz

Twitter data from Finnish Embassy of Copenhagen

Finnish Society of Copenhagen is not in Twitter (yet!) so I decided to pull data from Finnish Embassy of Copenhagen instead: